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PRT 507- Strategic Marketing Management in Parks, Recreation, Tourism and Sport Management;
Dr. Jonathan Casper
If you are like me and didn't really know what marketing consists of, this class will blow your mind. We learned all the concepts, many potential strategies, read about fascinating case studies and walked out with our own marketing plan. 100 times funner than advertised.
Reflection/Analysis - As mentioned, I had fun in this class. No regrets. I'm sharing the marketing plan I did for a City facility I managed for a while that needed attention. I think for an amateur I did a pretty great job. I do think differently now about the value of marketing especially.
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